United States Army Commercial

The United States Army needed a a new approach to advertising, starting off with their commercial. Developed with Adobe Animate and Illustrator, we drew and illustrated an animated short video that tells a story of a child rising to follow the footsteps of his loved ones by training to become a soldier.

Starting off the project was making the storyboard, in order to see what approach we could take. Below are the depiction of the concepts sketched out.

Next was the process of sketching the animatics, as we moved forward with the storyboard. We had to define the pace and timing as the commercial was expected to play for at least 30 seconds.

After finishing the animatics, the final touches were the backgrounds and any small adjustments before we launched the video.

↑Back to Top